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New Women’s Boutique Opens in Hailey
Monday, May 16, 2022

A new affordable women’s clothing boutique has opened in Hailey, giving locals and tourists more options for fun, fresh fashion in the Wood River Valley.

The shop named Hailey Heritage, is owned by Raiza Giorgi, a relatively new resident to the valley.

“While my family and I are new to the valley as residents, my aunt, cousins and late grandmother have lived in Ketchum and Hailey since the 1970s,” she said. “My husband was offered an amazing job here and we decided to make the move last summer.”

Originally from the Santa Ynez Valley on the Central Coast in California, this is Giorgi’s first venture into owning a retail shop. She sold her award-winning newspaper, “The Santa Ynez Valley Star,” at the beginning of 2022

Giorgi was recognized as the Third District Commission for Women in Service Award by the County of Santa Barbara in April, and she won the Spirit of Entrepreneurship Award in 2018 for Emerging Business from the Women’s Economic Ventures Spirit of Entrepreneurship.

“I come from a family of entrepreneurs. There is no reward without risk and I love doing something that makes a difference in the community. I saw a need for a place to get reasonably priced clothing and decided to go for it,” she said.

With help from a friend that owns a women’s retail shop in Giorgi’s hometown of Solvang, Calif., Giorgi started working on the boutique in Hailey at the beginning of the year. She said she has always had an interest in fashion that was well made and appeals to a large majority.

“Since becoming a mom, I notice my style changed and my body changed. I want to provide a place where women of all ages can find something they love and won’t break the bank,” Giorgi said. “I also love supporting local artists and you will notice that some of my vendors are from Idaho.”

Giorgi’s style is comfortable and casual, with some fun graphic t-shirts with a western and boho flare.

Hours will vary as Giorgi is mom to two active kids, one who is on the traveling Wood River Baseball Association team and another who dances ballet.

“I will offer online shopping and an option to pick up if I am not available,” she said. “I hope to hire a parttime employee by summer who can help. I also want to host some fun shopping days to give back to local charities.”

Giorgi and local photographer Jessica Jean Photography have created a Mother’s Day giveaway of a $100 gift card to the shop and a 20-minute Mommy and Me photo shoot in Jessica Jean’s studio in Hailey. Go to either of their social media pages by May 15 to learn more.

Hailey Heritage is located at 400 N. Main St. Unit B3 in Hailey. It offers online shopping as well as Drop Shipping, which involves shipping items that are not in the directly to the customer from the vendor. Visit for more information.




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